CLiCK is a collection of online free-subscription magazines created and distributed within a social media / viral marketing campaign programme by HotMedia (www.hotmedia.co.nz) – the digital marketing arm of Atlantech.
CLiCK magazines offer multi-media articles blended with stimulating product and service marketing. The magazines are built around a number of themes which are put together based on areas of interest.
- Tech: designer gadgets, cool toys, science made funky. A range of articles to ensure you're well-equipped with the latest and best.
- Me: style, beautiful food, undiscovered wines, art and living the ultimate lifestyle.
The technology behind CLiCK magazines means that it's simple to analyse what the readers are interested in and over time to create new themes to suit their preferences.
CLiCK magazines are targeted at readers who are young, intelligent, questioning, creative and independent. Within this sector the CLiCK is broken down into specific theme magazines that cater to a more targeted niche.
One of the key characteristics of all CLiCK magazine readers is that they are top-end users of the internet. Today's internet users are stimulated by the search for information on goods and services and being entertained. Each CLiCK magazine brings those two drivers together, uniting them with the latest technology to attract the attention of the most independent users of the internet.
CLiCK presents a unique opportunity to reach these influential readers in an environment in which they are at their most receptive. Unlike paper magazines, CLiCK magazines can be updated constantly, as often as new content comes to hand. All new content is flagged as New to readers until the individual has read it. Articles remain in the magazines indefinitely unless deliberately removed.
Over a year of technical and creative development went into the launch of CLiCK technology and the first four theme magazines.
Being technology based, CLiCK publisher, HotMedia is committed to ongoing development, monitoring the world for the latest ideas, coming up with our own and responding to suggestions from readers and advertisers. As exciting as CLiCK magazines are today, they will definitely be even better next month!
HotMedia – Turning the Heat on Publishing Technology
Hotmedia is the creative business unit of established IT service provider, the Atlantech Group. Over the last two years we've built a team of creative individuals and technical stars who pour their hearts and souls into turning out high impact, effective online media. We confess; we're passionate about bright ideas.
Which is exactly why we spent so much time and effort on our CLICK multimedia publishing system. We just knew there had to be a better way to do magazines online and wouldn't rest until we'd built it.
Articles in the current Tech edition include:
DVD: Doctor Who Classic Series – Planet of Evil
For old and new Doctor Who fans The Classic Series represents the perfect education opportunity. Planet of Evil is a four-part story, starring Tom Baker and Elisabeth Sladen. Read more…
New Zealand band, Cyanide City discuss their upcoming US Tour
Sparse gigs and a long period of incubation probably mean you haven't heard of Cyanide City yet, but it's a strategy that's set to see the young four-piece living the dream and touring the United States well before their older peers.
Read more…
Cool Toys for Grown-ups: Airzooka, H-Racer, Picoo Z, Jousting Knights, Electric Shock Pen
ClickMag is committed to bringing you the newest and most exciting toys. This month we demonstrate how to air-blast your pet, play with hydrogen fuel, crash a tiny helicopter, joust with your friends and shock your office colleagues.
Read more…
The Devil Dared me to
A hilarious quintessentially Kiwi bad taste romp brought to you by the Back of the Y team, Matt Heath and Chris Stapp. It made me proud to be a New Zealander.
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Kiting with Kristin Boese
World Champion Kite Boarder Kristin Boese talks about her one day stop over in Auckland and makes some persuasive arguments to take up this exciting new sport.
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Bungy Jumping, Plunging through the fear
Have you ever considered throwing yourself off a bridge attached to nothing more than a rubber band? Bungy jumping is one of New Zealand's iconic extreme activities. Find out more here.
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The Big Column
Big Dave takes on a journey through the Auckland dance scene and explains what's involved with keeping dance party club, Space Bar, up and running including its Opus Rig with events like Pure NRG, Gimic, Illogic and Dimension.
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The Mint Chicks – Punk Renovation
Teenage punk fan Ayesha Curnow reviews The Mint Chicks penultimate New Zealand gig and worries what moving to the US will do to our ultimate modern punk band.
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Comprehensive Review of Apple MacBook Air
Apple has introduced the all new MacBook Air at the 2008 MacWorld. The ultrathin and ultraportable design makes it the world's thinnest notebook. It's only 0.4-1.94 cm in height and weighs only 1.36 kg.
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Think: Time to get Naked DSL?
Naked DSL provides broadband internet access without a telephone line – and without monthly line rental costs. But do the benefits outweigh the limitations? Matthew Backhouse asks David Farrar if Naked DSL is all it's cracked up to be.
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Allens Tech Toys
Allen Qu shares his passion for all things tech in his monthly column. This month find more out about Nintendo Wii, Intel Core Duo 2 and Google Apps Premier Edition.
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Laptop Shopping Guide 2008
2007 is almost gone. There were so many products caught our eyes in the year. But 2008 is coming! Anything we buy now will be used in 2008 mostly. So let's recap some of the hottest laptop products of 2007 and look forward to 2008!
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Think: Digital Broadcasting in New Zealand, Freeview
Digital broadcasting is opening up possibilities that ordinary New Zealanders could barely imagine a few years ago, and the future looks even brighter. Matthew Backhouse takes a look at what's on the horizon with Freeview.
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Crystal Ball – Nanowires
Wires are back in the miniscule form of nanowires
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Crystal Ball – ultra-thin TVs
TVs are getting thinner and thinner.
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Crystal Ball: Amazon's Kindle e-book device
Get a taste of the future of e-books with this introduction to Amazon's new Kindle e-book, a wireless answer to carrying your library with you.
Read more…